The third edition of Pulse, ‘New ideas to challenge daily mobility’, is now available in print and online.
Pulse aims to inspire readers by offering a thought-provoking view on new ideas in mobility trends. It reflects our commitment to developing more shared, connected and sustainable mobility solutions that meet the needs of each passenger.
From the pages:
In the feature, Mind the Gender Gap: Moving towards equality in public transport, Libby Wilson writes about how women’s safety on public transport is a collective challenge:
“Improving public safety works best when the public is aware of the issues and transport personnel properly trained to combat them. Authorities and campaigning groups are getting the “stop harassment” message across using traditional means like posters, advertising and staff at safety kiosks, as well as via digital tools like Hyderabad police’s Hawk-Eye app, which allows citizens to report sexual assaults.
But social media plays a big role too. After all, one of the best ways to spark a reaction is to go viral. A campaign by UN Women and the Mexico City government to raise awareness of sexual harassment on subways grasped this: seats were shaped to look like a man’s body, including the penis. Needless to say, it sparked more than a few side stares and digital shares. The goal behind all these campaigns is empowering everyone to be part of changing attitudes and behaviour.
Promoting safe and sustainable transport doesn’t just benet women. It creates more security for everyone. But it remains a collective challenge. Involving users, especially women, goes a long way in shaping services that improve access, reduce inequalities and create a better, safer experience for all.”